Make your best-ever portraits with Fujifilm’s new XF50mmF1.0 R WR lens. With its huge maximum aperture of F1.0, this superfast prime lens opens up a world of beautiful shallow-focus effects and low-light creativity. Experiment with depth-of-field like never before and make brilliant portrait, lifestyle, documentary and still-life images in even the most challenging lighting conditions. With XF50mmF1.0 R WR’s unique, impressive optical engineering, you can expect crystal-clear detail even at the maximum apertures and, as a weather-resistant lens, its tough, weather-sealed build quality means that when paired with one of our weather-resistant, X Series digital cameras, you can tackle your favorite subjects in dust, rain and even freezing conditions.

Get a FREE copy of Luminar4 from Skylum via Mail In Rebate. Offer Ends: Dec 31, 2020 View Details

- All downloads of Luminar 4 will be provided by Skylum, through their website, https://skylum.com/fujifilmoffer. Registration is required for download, which includes providing consumer name, address, cell phone and email address.
- Consumers purchasing any qualifying FUJINON XF, XC, or MKX lens product, and now including any FUJIFILM X100V, X-Pro3, X-T200, or X-T4 mirrorless digital camera or kit product, from an authorized FUJIFILM dealer in the U.S. during the applicable promotional period (as extended through December 31, 2020) will qualify for a one-time download of Skylum’s Luminar 4 software (MSRP $89) at no extra charge.
- Product purchase is subject to dealer availability. Offer is applicable only to in-store and on-line purchases from U.S. authorized FUJIFILM dealers; offer is not applicable to back-orders or rain checks.
- Registration and download must be completed on-line in any event by January 30, 2021. All referenced information on the registration form must be provided. - Offer is not transferable and is applicable solely to the purchasing consumer.
- Offer is available as a value-added promotional offer irrespective of any other discount or promotional program that may also be available during the promotional period relating to these same lens products.
- Offer is applicable solely to FUJINON XF, XC or MKX lens product purchases, and now also to any FUJIFILM X100V, or X-T4 digital camera or kit purchase made prior to 12/31/2020.
- This promotion is only applicable to separately purchased FUJIFILM XF, XC or MKX lens products, and to purchased FUJIFILM X100V, X-T200 or X-T4 digital camera or kit products, in any color.
- This promotion is not valid outside of the U.S. and its territories. - Offer applies solely to applicable products which were intended for resale within the U.S. and its territories, and purchased by the consumer from authorized FUJIFILM dealers. Offer does not apply to the purchase of gray market goods.
- Promotion is subject to all applicable laws. Offer has no cash value. Void where prohibited